Platform Infrastructure
Platform Infrastructure
SeatsConnect™
SeatsConnect™The Infrastructure Behind B2B Event Distribution.
Connect supply, technology and professional distribution through one B2B infrastructure layer — from inventory connectivity through booking and fulfilment.
Search
Quote
Book
Fulfil
Connect Once
Unified. Connected. Controlled.
Global Reach
Access to professional markets worldwide.
Trusted Network
Work with approved partners and suppliers.
Connected Distribution
Inventory, availability and fulfilment workflows.
Platform Overview
One Platform Connecting Both Sides.
From inventory connection to fulfilment, SeatsConnect unifies supply and professional distribution through one intelligent infrastructure layer.
Unified
One platform for supply and distribution.
Controlled
Access and rules you can trust.
Global
Reach professional buyers worldwide.
Real-time
Live inventory, quotes and updates.
01
Supply
Venues, promoters, hospitality providers and suppliers connect inventory.
Inventory Sources
- Stadium ArenaVenue · Live feed
- Event PromotersAllocations · Synced
- Hospitality SuitesPackages · Active
- Premium SuppliersApproved · Connected
Connected
02
Connect
SeatsConnect receives inventory through APIs, feeds and supported integrations.
Connection Overview
LiveActive Connections
Always on
- API ConnectionsLive
- Feed IntegrationsSynced
- Manual UploadsSupported
03
Structure
Products, availability and distribution rules are organised within the platform.
Inventory Structure
Products
Mapped
Availability
Live
- Tickets
- Hospitality
- Parking
- Experiences
04
Distribute
Relevant inventory becomes available to approved B2B partners.
Distribution Channels
Partners
Approved
Active
Live
- Travel & Tour
- Concierge
- Corporate
- Hotels
- Sports Travel
Controlled partner access
05
Book
Partners search, quote and confirm customer requirements.
Partner Activity
Searches
Active
Quotes
Built
Bookings
Confirmed
Workflow
Connected
Recent Bookings
- Travel PartnerConfirmed
- Concierge DeskConfirmed
- Corporate BuyerConfirmed
06
Fulfil
Order and delivery information flows through the connected workflow.
Fulfilment Overview
Orders in Progress
Tracked
Completed Today
Delivered
- Confirmed
- In Progress
- Delivered
- Managed
Avg. fulfilment visibilityConnected
One connected platform. End-to-end visibility.
Built for scale, security and seamless B2B distribution.
Inventory Connected
Live feed
Synced
Active Partners
Approved
Network
Bookings (This Week)
Tracked
In flow
Fulfilment Rate
Connected
End-to-end
Supply Connectivity
Supply Connectivity.
Connect inventory through supported APIs, data feeds and custom integrations — without maintaining separate connections to every distribution partner.
Supply
Ticketing
Hospitality
Feeds
APIs
SeatsConnect™
Infrastructure layer
Approved Partners
Travel
Concierge
Corporate
Hotels
Connect Once. Distribute Globally.
Connect once and reach a global network of approved distribution partners.
Connected Sources
Linked
APIs, feeds & systems
Inventory Updated
Live
Structured availability
Active Partners
Approved
Controlled distribution
Orders Enabled
Connected
Booking & fulfilment
Distribution Infrastructure
Distribution Infrastructure.
Once connected, inventory can be made available through approved professional channels according to the relevant commercial arrangement.
Approved Channels
Controlled
Professional access only
Active Partners
Approved
Trusted B2B network
Inventory Distributed
Live
Across selected channels
Fulfilment Success
Connected
End-to-end workflows
Professional channels. Controlled distribution. Built for scale and trust.
Controlled Access
Only approved partners get access.
Commercial Integrity
Distribution governed by clear rules.
Real-time Availability
Live inventory across selected channels.
Scalable Network
Infrastructure built to support growth.
Workflow
One Connected Booking Workflow.
SeatsConnect can support the flow of booking information from initial availability through to final fulfilment.
Active Bookings
Live
In workflow
Orders Confirmed
Tracked
Connected status
Fulfilment Rate
Connected
End-to-end
Active Partners
Approved
Professional access
01
Inventory
Inventory is connected and made available in the system.
02
Search
Partners search events, products and availability in real time.
03
Quote
Create accurate quotes with pricing and availability.
04
Book
Partners book inventory based on customer requirements.
05
Confirm
Booking is confirmed and inventory is secured.
06
Fulfil
Order and delivery information flows through to fulfilment.
Inventory Overview
LiveTotal Inventory
Connected
Live availability
Search Activity
TodayTotal Searches
Active
Partner demand
- Premier fixturesSport
- Arena hospitalityPremium
- Concert packagesLive
Quotes Overview
This WeekQuotes Created
Built
Commercial flow
- Travel
- Concierge
- Corporate
- Other
Bookings Overview
This WeekBookings Confirmed
Tracked
By channel
- Travel
- Concierge
- Corporate
- Hotels
Confirmation Status
LiveConfirmation Rate
Secured
Inventory held
- Confirmed
- Pending
- On Hold
- Cancelled
Fulfilment Overview
LiveOrders in Progress
In flow
Delivery connected
Fulfilment progressOn track
Completed today · Tracked
Unified Workflow
Seamless flow across the booking lifecycle.
Structured Process
Consistent steps that improve control.
Real-time Visibility
Live updates at every stage.
Partner Friendly
Built for professional partner teams.
Operational Efficiency
Connected flow through to fulfilment.
Technology
Technology That Works in the Background.
SeatsConnect provides infrastructure without forcing every business to operate in the same way. Partners can connect through the access method that fits their model.
01
Platform
Use SeatsConnect workflows to search, quote, book and fulfil.
Learn moreapp.seatsconnect.com · Search
LiveSearch Events
3 resultsLondon · Hospitality · Sep
SportConcertHospitality
- Concert · LondonO2 Arena · HospitalityAvailable
- VIP HospitalityClub suite · DinnerQuoted
- Premier FixtureCategory 1 · PairHold
Quote summary
Selected items
VIP suite ×2
Hold
Dinner package
Added
Transfers
Optional
StatusReady
View Quote02
API
Connect inventory and booking into your existing systems.
Explore APIapi.seatsconnect.com
LivePOST/v1/inventory/search200 OK
RequestResponseHeaders
{
"status": "ok",
"eventId": "EVT-2201",
"venue": "O2 Arena",
"date": "2026-09-12",
"currency": "GBP",
"items": [
{ "section": "VIP", "qty": 4, "status": "live" },
{ "section": "Cat1", "qty": 12, "status": "live" }
],
"fulfilment": "connected"
}
latency · 42msschema · v1
03
White Label
Deliver discovery and booking under your own brand.
View optionsyourbrand.com · Events
LiveYour BrandWhite label
Discover live events
Search city, event, date…
Popular Events
View allConcerts
Book now
Sport
Book now
VIP
Book now
04
Embedded Solutions
Surface live availability inside customer-facing journeys.
See solutionsUpcoming Match
LiveStadium Night
- Category 1Available
- HospitalityLimited
- VIP LoungeAvailable
embed snippet
Live// drop into your journey
<div
id="sc-widget"
data-event="EVT-8841"
data-theme="light"
data-locale="en-GB"
></div>
// load connector
<script src="cdn.seatsconnect.com/embed.js">
</script>
Widget sync · live availability
05
Custom Integrations
Tailor connectivity to specialised operational requirements.
Discuss needsintegration map
LiveConnected systems
6 active bridgesERP
Orders
CRM
Accounts
PMS
Inventory
SeatsConnect
Secure bridge
Finance
Settlements
BI Tools
Reporting
Custom DB
Data sync
Secure by Design
Security and controlled access at every layer.
Reliable Infrastructure
Built for continuous monitoring and resilience.
Built to Scale
Infrastructure that grows with demand.
Developer Friendly
Clear docs, structured APIs and partner support.
Explore API
Everything you need to integrate with SeatsConnect.
next step
Connect Once. Distribute Globally.
Connect inventory, expand through approved channels, and operate Search → Quote → Book → Fulfil on one infrastructure layer.